Last updated: June 28, 2026
Your privacy matters to us. This Privacy Policy explains what information IFB Trend collects from visitors to ifbtrend.com, how we use it, who we share it with, and what choices you have. We’ve tried to write it in plain language rather than legal boilerplate, because we think you deserve to actually understand what you’re agreeing to.
If you have questions after reading this, email us at [email protected].
1. Who We Are
IFB Trend (ifbtrend.com) is an independent financial and business news platform. We are the data controller for personal data collected through this website. Our contact email for privacy matters is [email protected].
2. What Data We Collect
We collect data in two ways: information you give us directly, and information collected automatically when you visit the site.
Information you provide
- Contact form submissions — when you use our Contact page, we collect your name, email address, and the content of your message.
- Newsletter sign-ups — if you subscribe to any email list we operate, we collect your email address and, if you provide it, your name.
- Comments — if comments are enabled on a post, we collect your name, email, and comment content.
Information collected automatically
- Log data — our servers automatically record standard access log data including your IP address, browser type, referring URL, pages visited, and timestamps.
- Cookies and similar technologies — see Section 4 for full details.
- Analytics data — we use Google Analytics (via Google Site Kit) to understand how visitors use our site. This includes pages visited, time on site, device type, and approximate geographic location (country/city level).
3. How We Use Your Data
We use the information we collect to:
- Operate and improve the website and its content.
- Respond to messages and enquiries you send us.
- Send newsletters or updates you have subscribed to.
- Understand how our content is performing and what topics matter most to our readers.
- Display relevant advertising through Google AdSense (see Section 5).
- Comply with our legal obligations.
We do not sell your personal data to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.
4. Cookies
Cookies are small text files placed on your device when you visit a website. IFB Trend uses cookies for several purposes, and we want to be transparent about each of them.
Essential cookies
These are required for the website to function. They include session cookies that keep you logged in (if you have an account) and security tokens that protect form submissions. You cannot opt out of essential cookies and continue to use the site.
Analytics cookies
We use Google Analytics to collect aggregated data about how visitors use the site. These cookies help us understand which articles are read most, where visitors come from, and how the site performs on different devices. The data is anonymised at the reporting level and not linked to individual user profiles on our end. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Advertising cookies
IFB Trend participates in the Google AdSense advertising programme. Google uses cookies to serve ads on our site based on your prior visits to this website and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.
You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor’s use of cookies for personalised advertising by visiting aboutads.info.
If you do not opt out of personalised ads, you may see advertisements on our site that are tailored to your interests based on your browsing history across websites that use Google’s advertising services. This is standard behaviour across most ad-supported websites.
Preference and functional cookies
These cookies remember choices you make on the site (such as display preferences) to improve your experience on return visits.
Managing cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or notify you before a cookie is set. Be aware that refusing certain cookies may affect how the site works. Guidance for major browsers:
5. Google AdSense
IFB Trend is a participant in the Google AdSense programme. Google AdSense is an advertising service provided by Google LLC. We use AdSense to display advertisements on pages across the site.
Google AdSense uses cookies and web beacons to collect data about your visits to this and other websites in order to show you relevant advertisements. The specific data Google collects and how it uses that data is governed by Google’s Privacy Policy.
Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or to other websites. Google’s use of advertising cookies enables it and its partners to serve ads to our visitors based on their visit to our sites and/or other sites on the Internet.
Ad revenue from Google AdSense supports IFB Trend’s editorial operation and allows us to publish free content. This advertising relationship has no influence over our editorial content — the two are strictly separated.
6. Third-Party Services
In addition to Google Analytics and Google AdSense, we use the following third-party services that may collect data about your visit:
- Google Site Kit — analytics integration and performance monitoring.
- WP Rocket — caching plugin; stores cached page files server-side, no personal data collected.
- Contact Form 7 — handles contact form submissions; data is stored temporarily in our database and emailed to us.
Each of these services has its own privacy policy governing how it handles data. We encourage you to review them if you’d like to understand the full picture.
7. Data Retention
We retain contact form submissions and email correspondence for up to 2 years, or until they are no longer needed to resolve the original enquiry. Analytics data is retained in accordance with the retention settings of Google Analytics (default 26 months). Server access logs are typically retained for 30–90 days depending on our hosting provider’s settings.
8. Your Rights
Depending on where you live, you may have certain rights regarding your personal data. These may include the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data (the “right to be forgotten”).
- Object to or restrict how we process your data.
- Data portability — receive your data in a structured, machine-readable format.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, email us at [email protected] with the subject line “Privacy Request”. We will respond within 30 days. For EU/UK residents, you also have the right to lodge a complaint with your local data protection authority if you believe we are processing your data unlawfully.
9. Children’s Privacy
IFB Trend is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time as our practices change or as legal requirements evolve. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of IFB Trend after any changes constitutes your acceptance of the revised policy.
11. Contact Us
Privacy questions, data requests, or concerns: [email protected]
Subject line: “Privacy Request” — we respond within 30 days.